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Online Resources: Principles of Document Design


1) Market It Right
http://www.marketitright.com/home.asp?partner=63&key=139
Free tips for marketing and sales promotions

2) Classic Yamaha Sales Ads, Flyers, and Brochures
http://www.biker.net/flyers/flyers.html
Interesting examples for analysis

3) Tammy Butler.Com
http://www.tammybutler.com/sales3.htm

4) Rebo Real Estate by Owner Services
http://www.rebomagazine.com/pckg.html
The place of a flyer in a total marketing approach

5) Turning a Sales Flyer into a Sales Happening
http://www.profitsplus.org/presentation_turning_sales_flyer.htm
Tips of Sales Flyer Designs

6) Slugs and Salal Advertising
http://www.slugsandsalal.com/adinfo.html
An example of an advertising package

7) Algonquin Projects Limited
http://www.algonquinprojects.com/sales/
Examples of online sales flyers

8) Polls-Accessories-Outdoor Furniture
http://namcopool.com/cgi-local/SoftCart.exe/coupons/coupons_list.htm?L+scstore+yctj7881ff908390+1028673029
Sample sales flyers

9) Flyer Design Samples
http://www.kristofcreative.com/portfolio/design/flyers/designs.shtml
Sells laser-printed copies of sales flyers

11) Admanco.com
http://www.admanco.com/salesaids.htm
Types of flyers, each with a different key appeal

Resources on Persuasion in Advertising

 1) John Fraim, "Friendly Persuasion: The Growing Ubiquity in Advertising, Or What Happens When Everyone Becomes an Ad"
http://www.expertson.com/Branding_Symbolism/wheneveryoneisanad.html
A most compelling update on the erosion of the traditional lines between news, journalism, exposition, and persuasion and advertising.

2) Persuasion, Marketing, Advertising and Lobbying
http://www.uwsp.edu/education/wkirby/research/Ln5Persuade&Advertise.htm
Aimed primarily at teachers interested in promoting educational programs, this discussion includes 6 tips that can be applied across disciplines and areas of interest.

3) The 22 Immutable Laws of Marketing
http://www.wujs.org.il/activist/leadership/briefings/reistrout.shtml
Book briefing, written for Jewish student organizations, identifies the 22 "immutable laws."

4) Chapter Headings for The 22 Immutable Laws of Marketing
http://www.macven.com/Innovation_Services/Marketing_Innovations/Laws_of_Marketing/laws_of_marketing.html
A less slanted listing of the same 22 laws

5) Social Psychology: Topic - Persuasion
http://jonathan.mueller.faculty.noctrl.edu/crow/topicpersuasion.htm
A primer of terminology and link to the most contemporary factors in persuasion and advertising

6) Deconstructing Cigarette Ads in a Counter Advertising Workshop
res://C:\WINDOWS\SYSTEM\SHDOCLC.DLL/navcancl.htm#http://www.med.sc.edu:1081/merit.pdf
An imaginative introduction to the art of persuasion, a case statement with examples and online resources

7) Web Links for Paul Lester's Visual Communications Images with Messages
http://commfaculty.fullerton.edu/lester/wadsworth/links.html
Perhaps a comprehensive webliography for online resources related to images and persuasion

8) Deadly persuasion: Alcohol Advertising and Addiction
http://apha.confex.com/apha/128am/techprogram/paper_6751.htm
An abstract on a research paper identifying various appeal alcohol corporations use to target alcoholics
 


This page was last modified on November 20, 2005,
and is maintained by Dr. Geoffrey A. Grimes.