(Return
to the English 2311 Table of Contents)
(Return
to the English 2311 Syllabus)
Online Resources:
Principles of Document Design
1) Market
It Right
http://www.marketitright.com/home.asp?partner=63&key=139
Free tips for marketing and
sales promotions
2)
Classic
Yamaha Sales Ads, Flyers, and Brochures
http://www.biker.net/flyers/flyers.html Interesting examples for
analysis
3) Tammy
Butler.Com
http://www.tammybutler.com/sales3.htm
4) Rebo
Real Estate by Owner Services
http://www.rebomagazine.com/pckg.html
The place of a flyer in a
total marketing approach
5)
Turning a Sales Flyer into a Sales Happening
http://www.profitsplus.org/presentation_turning_sales_flyer.htm
Tips of Sales Flyer Designs
6) Slugs
and Salal Advertising
http://www.slugsandsalal.com/adinfo.html
An example of an advertising
package
7) Algonquin
Projects Limited
http://www.algonquinprojects.com/sales/
Examples of online sales
flyers
8) Polls-Accessories-Outdoor
Furniture
http://namcopool.com/cgi-local/SoftCart.exe/coupons/coupons_list.htm?L+scstore+yctj7881ff908390+1028673029
Sample sales flyers
9)
Flyer Design Samples
http://www.kristofcreative.com/portfolio/design/flyers/designs.shtml Sells laser-printed copies
of sales flyers
11) Admanco.com
http://www.admanco.com/salesaids.htm
Types of flyers, each with
a different key appeal
Resources on
Persuasion in Advertising
1)
John
Fraim, "Friendly Persuasion: The Growing Ubiquity in Advertising, Or What
Happens When Everyone Becomes an Ad"
http://www.expertson.com/Branding_Symbolism/wheneveryoneisanad.html A most compelling update
on the erosion of the traditional lines between news, journalism, exposition,
and persuasion and advertising.
2) Persuasion,
Marketing, Advertising and Lobbying
http://www.uwsp.edu/education/wkirby/research/Ln5Persuade&Advertise.htm
Aimed primarily at teachers
interested in promoting educational programs, this discussion includes
6 tips that can be applied across disciplines and areas of interest.
3) The
22 Immutable Laws of Marketing
http://www.wujs.org.il/activist/leadership/briefings/reistrout.shtml
Book briefing, written for
Jewish student organizations, identifies the 22 "immutable laws."
4) Chapter
Headings for The 22 Immutable Laws of Marketing
http://www.macven.com/Innovation_Services/Marketing_Innovations/Laws_of_Marketing/laws_of_marketing.html
A less slanted listing of
the same 22 laws
5) Social
Psychology: Topic - Persuasion
http://jonathan.mueller.faculty.noctrl.edu/crow/topicpersuasion.htm
A primer of terminology and
link to the most contemporary factors in persuasion and advertising
6) Deconstructing
Cigarette Ads in a Counter Advertising Workshop
res://C:\WINDOWS\SYSTEM\SHDOCLC.DLL/navcancl.htm#http://www.med.sc.edu:1081/merit.pdf
An imaginative introduction
to the art of persuasion, a case statement with examples and online resources
7) Web
Links for Paul Lester's Visual Communications Images with Messages
http://commfaculty.fullerton.edu/lester/wadsworth/links.html
Perhaps a comprehensive webliography
for online resources related to images and persuasion
8) Deadly
persuasion: Alcohol Advertising and Addiction
http://apha.confex.com/apha/128am/techprogram/paper_6751.htm
An abstract on a research
paper identifying various appeal alcohol corporations use to target alcoholics
This
page was last modified on November 20, 2005,
and is maintained
by Dr. Geoffrey A. Grimes.

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